Baby Products Division
"Anakku" is a name synonymous with every parent's pride and joy and is defined simply as my child. It is a home-grown brand that has become so widely accepted it is now a household name. Anakku celebrated it's 30th anniversary in Malaysia in 2003, signifying a commitment that had endured in providing the best in baby-care products.

Anakku's wide range of baby products, built on a strong, solid foundation of premium quality, safety and reliability, are found in most department stores and major retail chains as well as having it's very own boutiques.

Anakku understood that caring for a baby is more than merely having comfortable and lasting attire. With the expansion of the company it also ventured to include a more comprehensive product range by introducing fashion-wear for babies and toddlers, feeding equipment, toiletries, diapers, accessories, strollers, playpens and more.
Disney merchandising began in 1929 when Walt Disney was approached by a businessman interested in placing Mickey Mouse on the cover of a children's writing tablet. Since then, the Disney brand has extended to merchandise ranging from apparel to toys and even cutlery and is a trusted name across the globe. Under the Disney Baby brand, parents and babies can be assured of experiencing the best of a legacy that has brought joy to millions of children with an adorable range of apparel, toiletries, feeding baby bottles, bottle brushes and teats.
It all started with the vision to provide innovative, quality travel gear with a distinctive edge. The very first First Care outlet started as early as the 90's. From then onwards the brand continued to grow at a rapid pace. We have formed partnerships with successful international retailers and sell in high profile department stores.

Throughout the years, we have kept to our promise of only providing the best for our customers. Our emphasis has always been in providing quality and safe products. Our extensive collections include strollers, car seats, booster seats, playpen, high-chairs & travel systems with plans to further extend into other possible categories.

Our strong mix of distinctive quality product; marketing expertise; strong customer focus; enthusiastic people and up-to-the-moment technology has created a unique brand... a brand that is the leader in its market. The loyalty we receive from our customers makes the hard-work so worthwhile. Our company continues to grow and we are well aware none of it would have been possible without their support.
Nothing is more important to new parents than the care of their children. With the MiniCare brand we provide the quality products they are looking for, but always with an eye towards cost. Providing value for money, MiniCare ensures Mom and Dad have one less thing to worry about with affordable products. MiniCare offers a range of softline products that include accessories such as bath towels, hooded towels as well as apparel for tiny tots to snuggle in.
Hello Kitty, created in 1974, was originally marketed only to young girls. In the 1990s the target market for Hello Kitty was broadened to include teenagers and grown-ups as a retro brand. Since then Hello Kitty product range has expanded to cover baby apparel, accessories, feeding bottles, wipes and travel equipment.