CORPORATE HISTORY

 


Brief summary of Asia Brands Berhad.

2016
Disposal of a principal subsidiary company, B.U.M. Marketing (Malaysia) Sdn. Bhd.

2013
Hing Yiap Group Berhad was re-branded to Asia Brands Berhad to create a corporate identity which reflects the Company's core business, as well as aspirations and plans for international expansion.

2012
6 companies from Asia Brands Corporation Bhd. was merged with Hing Yiap Group Bhd. namely Anakku Sdn. Bhd., Audrey Sdn. Bhd., Mickey Junior Sdn. Bhd., Asia Brands Global Sdn. Bhd., Asia Brands Asset Management Sdn. Bhd. and Asia Brands HR Services Sdn. Bhd.

2011
Hing Yiap became a related company to Asia Brands.
Asia Brands implemented Virtual Office (VO) for all staff.

2010
Mr Cheah Yong Hock was appointed as the CEO in office.
Mr Ng Chin Huat renounced from the role of Group Managing Director and resumed the role of Group Chairman.

2008
Asia Brands Corporation Berhad was privatized.

2007
BOSS program was implemented to promote entrepreneurship amongst front end staff.

2006
Audrey International (M) Berhad was rebranded to Asia Brands Corporation Berhad to signify the group's aspiration for multi brands

2003
AIMB acquired Anakku Holding Sdn. Bhd. which was founded by the Ngam family in 1973 with a passion to create and facilitate expressions of love to babies.

2002
Ng Chin Huat took over as Group Managing Director.

1998
Relocation of headquarters to present building from Bukit Kemuning.

1997
Audrey International (M) Bhd. was first among lingerie companies to be listed on the Kuala Lumpur Stock Exchange - 2nd board.

1996
Audrey International (M) Sdn. Bhd. became Audrey International (M) Berhad.

1995
New management team headed by Ms.Ng Siew Leng took over.

1992
Audrey International (M) Sdn. Bhd. acquired Ocean Corporation as a wholly-owned subsidiary and later renamed as Audrey Body
Fashion Sdn Bhd.

1989
Audrey (M) Sdn. Bhd. became Audrey International (M) Sdn. Bhd.

Before 1987
Audrey (M) Sdn. Bhd was established by two brothers Ng Tiong Seng and Ng Tiong Leng together with Taiwanese partner, Sincerity Foundation Mfg.Co.Ltd.The company was marketing the Audrey and Lillian Brand. The Lillian brand was marketed by Ocean Corporation Sdn. Bhd. (established in 1975) with Ng Tiong Leng as the Company's Managing Director.